SLEIGH THE FESTIVE SEASON WITH THE OREO PUFFER SNACKET

All year long we wait for the magic of the festive season but with endless errands to run and countless Christmas parties, it’s no wonder that two-thirds of Brits also find December a stressful time too. The solution? The OREO Puffer Snacket – the first of its kind snacking jacket we designed to help add some playfulness to the festivities and enable snacking on the go.

Inspired by Snack-core, a new stylish concept which fuses food with fashion, we worked with a team of designers to develop this innovative prototype from scratch, integrating an eye-catching aesthetic peppered with the unmistakable OREO brand. Filled with a range of hidden features, including a built-in cookie dispenser, crush proof pockets, anti-melt materials to keep cookies fresh, and a shape-shifting design allowing you to turn the cosy puffer into a cape. 

The prototype was showcased in a street style shoot with influencers Howey Ejegi and the Colourful Fashion Couple, Max & Mife which meant social went mad for the creation. The announcement also caught the attention of the media, securing 26 pieces of coverage over the first two days of release, including 10 exceptional national articles heavily featuring the stylish content. 

Unfortunately for those desperate to get the Puffer Snacket under their Christmas tree, this is a prototype, but we won’t rule out a return due to popular demand in the future…