Tin Man Communications has been appointed by Britvic as its J2O brand agency of record following a competitive pitch.

The agency is launching an integrated ‘Mocktail Madness’ campaign as part of its brief to build awareness and trial for lightly sparkling soft drink, J2O Spritz. The campaign kicks off with a series of humourous short films for the brand’s social channels, supported with paid spend and influencer activity.  It takes on the over-the-top and outrageous nature of the mocktail and compares it to the simplicity of a refreshing J2O Spritz.

The content led campaign will be supported with a media relations programme looking at the often bizarre and over-priced modern-day food and drink trends sweeping the country.

Tin Man’s activity will run alongside the above-the-line campaign by VCCP, featuring the brand’s cheeky cockney alpaca character, Mojo. 

Mandy Sharp, founder of Tin Man, said: “We’re super excited about the opportunity to work across some of Britain’s best-loved soft drink products. Our first campaign for J2O Spritz is really contemporary, cheeky and irreverent, and we hope will reignite consumer love for this 20-year-old brand.”

Davnet Doran, acting head of brand PR at Britvic, said: "We have incredible iconic and innovative brands and we are very happy to have the best selection of consumer agency partners to support us with strategic, smart and impactful stand-out brand campaigns."

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Mandy Sharp