January birthdays always get the short straw, so we picked up the tab.
Madrí Excepcional 0.0% launched the January Birthday Bar Tab, offering anyone born in January a free Madrí Excepcional 0.0% for themselves and a friend.
Fronted by January-born comedian Henry Rowley, the campaign tapped into an age-old debate about the worst month for a birthday – highlighting the rise of “abandonary”.
Created to raise awareness of Madrí Excepcional 0.0% and to remind people that January birthdays deserve proper celebration, the campaign has struck a chord with both media and January-born audiences.
A simple cultural truth. A generous brand idea. And zero excuse not to celebrate.
Watch the full video HERE.
