THE CHALLENGE
How to drive awareness for EDF’s Sunday Saver Electricity tariff bolt-on which rewards customers for using off peak electricity during the week with up to 16 hours of free electricity on Sundays?
With Sunday Saver letting customers save on electricity, meaning they can get more from the greatest day of the week, we heroed a moment synonymous with Sundays – the Sunday Roast.
THE IDEA
What should and shouldn’t appear on your Sunday dinner plate is a topic of hot debate – garlic bread, tomato ketchup, an egg? Surely not!
The Great Roast Debate delved into the BIG questions and settled what Brits are enjoying with their roasts once and for all. And yes one in ten is upping their protein intake and enjoying their roast beef with a side of boiled egg.
Celebrity couple Jake and Sophie Quickenden brought the debate to life on social, driving further media appeal through humorous content and landing the campaign messaging in an authentic way. A cohort of influencers were brought on board to underpin earned activity, drive relevance and maximise community engagement.
THE RESULTS
245 media articles, with 14 national hits
99% of which included at least two key messages
98% included campaign imagery and 96% included the campaign video
325k impressions on influencer content and 65k engagements
