THE CHALLENGE
As staying in becomes the new going out, we needed to cut through the rest of the home improvement noise to cement Magnet’s status as the leading design specialists for the most important room in the house… the kitchen.
The idea
To highlight the unique heritage and unrivalled design credentials which sets it apart from its competitors, we devised a fully integrated press office and social media strategy which showcased everything from the opening of new showrooms, expert profiling and the launch of the brand’s most sustainable kitchen to date, as well as a partnership with renowned Interior Designer Sophie Robinson.
The results
- 16k new followers to brand social channels
- 76m coverage reach 46 pieces of top-tier coverage in titles including ELLE Decor, Evening Standard, Homes & Gardens, Daily Express and House Beautiful
- Industry-beating engagement rates on owned social channels
