THE IDEA
We deliver a multi-layered press office programme for Dunelm, incorporating regular 1-2-1 press meets, product sampling and gifting, and the strategic use of Dunelm-owned data alongside expert commentary from the in-house design team to reinforce brand authority.

Our approach centres on securing consistent, high-quality endorsements in the most relevant spaces, so we carefully curate product selections to elevate Dunelm’s style credentials, aligning activity with key seasonal moments and commercial priorities.

Seasonal press shows serve as a cornerstone of the programme, launching each new season with impact. These events bring Dunelm’s collections to life through highly stylised, immersive environments, offering media a hands-on, real-world experience of the brand.

THE RESULTS
– 1000+ pieces of coverage every month
– Average 60% of coverage secured in gold tier style titles including regular features in the likes of The Times, Sheerluxe, Living Etc., Stylist
– x10 pieces of broadcast TV coverage in FY26
– Highest attended press shows in Dunelm history with 261 total influencers (unpaid) and press including Vogue, Elle Decoration and The Times