To mark Safer Internet Day 2026, we launched Vodafone’s new Breakfast Club campaign, featuring broadcaster Laura Whitmore and leading child psychologist Dr Elly Hanson, featuring limited edition ‘chatbot’ breakfast cereals to help explain the ‘ingredients’ of AI chatbots, highlighting what they’re ‘a good source’ of and what they’re ‘free from’.
Research reveals that 37% of 11–16-year-olds have confided in an AI chatbot, with one in three (33%) sharing something they wouldn’t tell parents, teachers, or friends.
