Four awards are always better than three – especially when one includes the coveted title of Small Consultancy of the Year 2025!
Praised on our ‘stellar performance’ over the past year, the judging panel very kindly called out our ‘proven track record of delivering innovative campaigns’ that ‘punch above their weight’.
Other wins included Best Use of Influencer and Best Leisure and Hospitality Campaign for our work with Tourism New Zealand challenging endurance athlete Russ Cook aka The Hardest Geezer to run the entire length of the country in an incredible ultra marathon. The campaign showcased breathtaking scenery, iconic tourist attractions and snapshots of Maori culture to drive active consideration for the amazing country.
The judges praised the ‘brave campaign idea’, and said it was a ‘smart influencer refresh on the traditional ‘press trip’.
Finally, we won gold for Tesco in the Best Health, Beauty, Retail and Fashion Campaign category for our Wedding Gift Registry, turning the concept of the traditional wedding gift registry on its head. Out with the toasters and crystal, and in with the really useful stuff like toilet rolls and groceries. The judges called out how the campaign insight turned into a ‘nationwide talking point and said it was ‘an excellent idea and even better execution.’
