This week we celebrated the launch of the new OREO Creme Egg cookie, dubbed the ‘nepo cookie born of two icons’, by creating a limited-edition run of 18k gold signet rings.
Created by London jeweller Good Daze, the heritage-steeped signet ring features the cookie’s iconic embossment, evoking the tradition of passing down a family heirloom.
With research showing 64% of Gen-Z Brits follow ‘nepo-baby’ trends, the launch taps into a growing fascination with inherited style, heritage aesthetics and statement pieces, reimagined here with a playful, pop-culture twist.
