We’ve clicked our heels and stepped into a new era with the launch of Dorothy, a specialist partnerships agency designed to ‘connect the dots’ between like-minded brands, creators, platforms and causes. Named after the iconic heroine from The Wizard of Oz, Dorothy is built on courage, collaboration and connection, values that reflect Tin Man’s own heritage in creative storytelling.
The launch follows rising client demand for strategic alliances, with partnerships generating over 12% of Tin Man’s fee income in 2024 alone.
More brands are using smart collaborations to boost visibility, shift perception, reach new audiences or accelerate cultural relevance, and Dorothy aims to help them do exactly that.
Dorothy’s offer includes everything from strategic matchmaking and creative campaign development to negotiation, legal contracting, measurement and reporting.
Visit www.welcometodorothy.com for more info and follow us on Instagram @welcometodorothy
