The Big Knit is back, and this year, we’ve taken the iconic hatted innocent smoothie bottles to new heights.
To celebrate @innocent’s partnership with @AgeUK, we created Big Knitwear, a limited-edition collection by cult fashion brand House of Sunny, that features five of innocent’s favourite fruits – cherry, lemon, mango, pineapple, and strawberry.
How did we launch the fruity couture? With a high fashion shoot of course, featuring fashion icon Prue Leith and real-life Age UK members – each modelling a fruity favourite from the fashion line.
The berry chic collection is raising awareness of the Big Knit, where 30p from every hatted smoothie sold goes to Age UK, to help older people live well. And people can get their hands on them over on innocent’s social channels.
