To celebrate the launch of the Glasgow 2026 Commonwealth Games, of which EDF is a Principal Partner, we partnered with Scottish gymnasts Aaron Convery and Indira Williams for a gravity-defying photoshoot at Glasgow’s iconic Riverside Museum during off-peak hours, bringing the magic of quieter moments to life against the city’s evening skyline.
The off-peak display highlighted how households can shift their electricity use to off-peak hours, and how small changes to everyday routines can help customers save on their energy bills.
The campaign generated 224 pieces of coverage, including six national hits across titles including the Daily Mail, iNews, the Daily Mirror and front page of The Scotsman.
