‘BAG DROP’ CAMPAIGN HELPS LONDON LUTON AIRPORT LIGHTEN PASSENGERS’ LOAD

Forget sun, sand, sea and destress – the hassle of actually getting to their holiday destination will be cranking up the tension for 59% of British holidaymakers this Summer. 

Our exclusive research for London Luton Airport (LLA) revealed that carrying heavy luggage is one of the main causes of stress, with one in four of us even questioning booking a holiday when considering how much we’d need to pack. 

 Cue our media attention-grabbing ‘Bag Drop’ campaign. We huddled up with American Football team, London Blitz, to provide passengers travelling on the new Luton Airport Express with a baggage-carrying service on Saturday 10th June. 

Great photography, the survey story as context and one to one briefings with our news, lifestyle and travel contacts generated widespread coverage in the likes of The Sun, Daily Mirror, Daily Express, the Evening Standard and counting. 

Annnnd relax…..