HILTON APPOINTS TIN MAN AS EMEA CONSUMER PR AGENCY

Hilton, one of the world’s largest and fastest growing hospitality companies, has handed Tin Man its EMEA consumer PR work following a competitive pitch.

The independent, creatively driven agency will deliver integrated, creative consumer campaigns and an always-on press office across the Hilton portfolio of brands.

To ensure a best-in-class, proactive and co-creative collective Tin Man has built a bespoke network of like-minded agency partners across Germany, Turkey, UAE and KSA designed to deliver the best work possible in each market.

Mandy Sharp, founder of Tin Man, said: “This is a landmark moment for us. Hilton is one of the world’s biggest and most recognised hotel brands yet is still driven by delivering exceptional creativity and strategic comms across EMEA. This really excited us as an agency as it allows us to take our creative expertise overseas and, being independent, we could create a pan-EMEA collective totally hand-picked for Hilton. Our end goal as a collective will be to create inspiring and emotional reasons for consumers to make Hilton their first choice in hospitality.”

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