PLENTY OF FISH - LOVE COSTS - AND RIGHT HERE IS WHERE YOU START PAYING

Spend a ton to find the one?

What price is love? is the old question. Um, quite a bit actually, it turns out. 

£40,470 over an average lifetime, in fact, according to research we commissioned on behalf of our online dating app client, Plenty of Fish, this week.

Our media relations and social campaign revealed that UK singles spend over £100 per date, adding up to a whopping £40k+ before they find Mr or Ms Right. And – it’s 2019, people – men are still the ones shelling out more than women. One in five even spend more than they can afford. 

The campaign is part of our wider objective to help raise awareness of Plenty of Fish as the online dating experts, creating news angles and media campaigns which have been steadily increasing positive sentiment for the brand since our appointment 12 months ago. 

It sits alongside our always-on press office which taps into cultural trends and newsjacking opportunities to create conversation and cut-through.

For more details on the story, see the Plenty of Fish blog here. 

Better start saving now, if you’re unwillingly single….