Aisle Do: The Tesco Wedding Gift Registry, was launched earlier this year with great success. A recent winner at the PR Week Awards, this campaign brought to life the Tesco ‘Every Little Helps’ strapline by offering newlyweds cost effective bundles of practical wedding gifts, highlighting its not fine china they need – it’s everyday essentials.

Tesco’s genuinely helpful service – in partnership with gift site Prezola and MAFS relationship coach Mel Schilling – offered bundles of household items as wedding gifts, from dine-in dinners to extra soft toilet roll and sparked debates on Good Morning Britain, This Morning and more, earning 450+ pieces of coverage.