To mark Omio’s expansion into Japan, we hosted an immersive media and influencer event at Japan House London, welcoming 30 top-tier press and influencers to experience the destination first-hand.
The evening blended highlights from Japanese culture – with a menu by Michelin-starred chef Endo Kazutoshi, a curated fashion exhibit from renowned stylist Mizuki Sakakibara, and ceremonial matcha from Jenki.
Guests also heard from Omio’s Head of B2C Europe, Veronica Diquattro, who shared insight into the brand’s growing global travel offering and what the launch means for travellers looking to explore Japan more seamlessly.
With Japan continuing to surge in popularity with European travellers, the event was designed to generate buzz around Omio’s latest product expansion while bringing the spirit of Japan to London in an authentic, culturally led way.
