In celebration of its partnership with UK National Parks, Vodafone unveiled a product launch with a difference… The ultimate handheld device for Summer 2026…
The Stick.
This counterintuitive campaign commends nature’s original smart device; naturally ergonomic, unlimited battery life and limitless applications, designed to help families swap screen time for green time this summer.
This was coupled with a beautifully designed ‘Stick-tionary’, packed with an A-Z of simple, creative ways for families to make the most of their time outdoors.
With a tech launch inspired film and visual assets, a guide for families and timely news for the summer holidays, this campaign secured truly tree-mendous results in the media.
Read more on the Vodafone website here.
