We opened The Squeeze It Inn – a pop-up in Shoreditch celebrating the launch of Madrí Excepcional Limón. The activation was designed to encourage the nation to embrace more informal social moments this summer, inspired by the social spirit and street-side drinking culture of Madrid.
The pop-up celebrated relaxed, low-pressure and meaningful socialising, highlighting how there’s always time to squeeze in a quick catch up with friends.
Guests enjoyed complimentary samples of the brand’s two iconic variants – Madrí Excepcional 0.0% and the new Madrí Excepcional Limón, bar snacks and playful conversion prompts designed around the nation’s self-declared “perfect” amount of time for a catch up – 84 minutes.
