THE IDEA
Two famous forces colliding to produce the next, iconic generation…no we’re not talking about the latest celebrity off spring, we’re talking snacks.

With the launch of the OREO Creme Egg cookie, a ‘Nepo Cookie’ was born. What better way to celebrate than with the ultimate keepsake, to be handed down to the heir of two icons.

We teamed up with Independent jewellery brand Good Daze to create the ‘Cookie Crest’ – a 18k gold plated signet ring, carrying the famous embossment of the world famous OREO cookie.

Available exclusively via earned channels, a limited number of the ultimate nepo-cookie accessory were available to fans, giving lucky winners the chance to add a valuable piece of snacking history to their heirloom collection. Insights on Gen Z’s obsession with celebrity culture and nepo-baby trends underpinned the story, while a fashion forward photography shoot brought the concept to life.

THE RESULTS
53 pieces of coverage
8 pieces of national coverage
99% of articles with OREO in the headline
15 million in OTS reach
OREO Creme Egg was one of the biggest launches for the brand EVER