This week we launched a pop-up mini meadow in Canary Wharf for Yeo Valley Organic, bringing a genuine taste of Somerset pasture into the heart of London to celebrate the arrival of spring and the natural grazing that gives Yeo Valley Organic milk its delicious taste.
Inspired by new research revealing 65% of people say spending time in green spaces improves their mood within just 15 minutes, the activation transformed a pocket of the City into a living spring escape, complete with real pasture, seasonal planting and the sights and scents of the countryside.
Visitors were invited to step away from the pace of the City and experience human grazing for themselves, stretching out amongst the grass while enjoying a cold glass of Yeo Valley Organic’s free-range organic milk in the environment that helps produce it.
Designed to reconnect people with where their food comes from, the immersive meadow brought the seasonality, natural pasture and organic farming practices behind Yeo Valley Organic milk to life in an unexpected urban setting.
By transporting a slice of Somerset into London’s financial district, we created a sensory way for people to experience how nature and seasonality contribute to great tasting milk.
