March 2026

Eyes down, phones up: Vodafone and Google Pixel launch UK’s first AI pub quiz

This week we launched the UK’s first ever pub quiz where reaching for your smartphone was the opposite of cheating.

Hosted by Roman Kemp, our quiz with a difference saw trivia meet tech IRL, with phones and AI essential to help find the correct answer.

Held in London with Roman Kemp at the helm, punters partnered with a new type of teammate – Google Pixel 10 – harnessing its Gemini Live video functionality on Vodafone’s fast, reliable network as the ultimate quiz companion.

Racing against the clock with key clues delivered via voice command, participants used Gemini to help access the essential information needed before putting their trivia skills to the test to complete the answer.

It comes as new research from The Nation’s Network found 34% of pub quizzers wish they could openly use smartphones and AI when trivia gets tricky.

See how participants fared in the ultimate tech-powered trivia showdown below.