November 2025

SPUD SAVE THE QUEEN

Her Majesty The Queen welcomed viral sensation Spudman to Clarence House to celebrate the charity’s new digital volunteering platform, GoVo.

The ‘King of Spuds’ served the Queen, Royal Voluntary Service supporters Gaby Roslin and Tasha Ghouri and budding volunteers from our ‘Role of a Lunchtime’ food truck – demonstrating that volunteering can be quick, simple, and rewarding – and fit perfectly into a lunch break.

We created the campaign following research that showed nearly three in four Brits would volunteer if it only took 30–60 minutes – roughly the length of a typical lunch break.
After the VIP meeting, the street food van headed to Shoreditch High Street with Spudman, serving free jacket potatoes and tasty toppings to anyone who signed up to the service.