There are sore heads but happy hearts here at Tin Man towers today as we’re gratefully celebrating big award wins at the prestigious PR Week Globals in London last night.
Our ‘Flying High’ campaign for Virgin Atlantic, with TV personality Rylan Clark, took home gold in the Influencer Marketing category. Judges praised our ‘authentic choice of influencer’ saying this was key to the business impact of this campaign which boosted brand love for Virgin Atlantic’s economy flights.
Meanwhile, our ‘Rise of the Aggro-rithm’ work for Vodafone, highlighting how dangerous messages are pushed to boys online, was awarded Best Use of Content. Judges praised it as an ‘extremely memorable’ and ‘powerful, important piece of work.’
We were also delighted to bag high commendations for our ‘Cadbury 200 Years’ campaign in the Employee Communications category and for our Cheez-It ‘Cheez-Masons’ work in the Best Consumer Launch field.
The awards come after a few weeks of wins, with Tin Man also recently taking home trophies from the Brand Film Awards and PR Moments.
As ever, we’re applauding our hardworking, dedicated team and brilliant, ambitious clients. OK, get the kettle on, back to work….
