Is it time to break up with boring? Brits are tired of being loyal to their usual lunch time snacks and are crying out cheeky bit on the side.
To help snackers ditch the dull and spark a little excitement, Cheez-It has teamed up with Baga Chipz MBE to launch Baga Chipz Top Tipz — a cheeky new guide designed to help Brits “cheat” on their usual snack and get some real snackisfaction.
From flavour blind dates and snack swapping to switching up your snack ‘positions’, the guide is packed with playful tricks to help even the most loyal snackers mix things up.
“Let’s be honest babes,” says Baga, “we’ve all been stuck with the same boring snack — day in, day out. I’m here with Cheez-It to say: cheat on your usual nibble and have a little flirt with something new. Life’s too short for bland snacks!”
And with 35% of Brits actively looking to shake up their snacking, now might be the perfect time for a crunchy little affair.
So… what are you waiting for? Go on — cheat a little. We won’t tell.