LAUNCHING THE NEW DOMESTOS POWER FOAM

The Head Scratcher

We needed to flood social feeds with Domestos’ new toilet and bathroom cleaner. But how could we make the product relevant to a younger audience?

The idea 

The new Domestos Power Foam was set to revolutionise the toilet category with its innovative nozzle allowing for upside down spraying. So it made sense to turn the usual cleaning product launch on its head, too. Cue partnering with irreverent Instagram sensation Sam Thompson to bring Domestos’ humorous tone of voice to life to create buzz and intrigue about the new product. 

The Results

• Best performing content of all time across Unilever 

• 81% of followers reached 

• Over 1.8 million organic impressions

• 1.2m reach 

• 4.5% in-feed ER

• £0.004 CPV

• £0.13 CPE