March 15, 2018

Tackling taboos with t-shirts


Today Tin Man launched the second phase of “I’m On” – a bold and exciting campaign for Pink Parcel, the UK’s No1 period subscription service.

“I’m On” aims to remove the stigma around periods and encourages open and honest conversations around menstruation. This stage of the campaign saw transgender model, Kenny Jones, launch a range of t-shirts designed by a collective of top British fashion designers and influencers. Each t-shirt is emblazoned with the phrase “I’m On…” followed by one of six empowering slogans such as “I’m on a roll” turning the traditional ‘girl code’ for periods into inspiring and perception-busting statements.

To coincide with the launch, Tin Man released new research which found just 8% of period-related online content accurately represents the experiences of the trans community, with 92% of content showing periods from a binary perspective only.

Further research found a third (34%) of Brits still consider periods to be a taboo subject; 50% of Brits have never spoken to their partner about periods, and a quarter (25%) experience feelings of shame or embarrassment whilst on their period.

£5 from the sale of every t-shirt will go to period organisation, Bloody Good Period, which donates menstrual products to asylum seekers and refugees and helps to tackle period poverty.

The I’m On t-shirt range is available now at

To read more, check out our two pieces of coverage on The Mail Online, The Mail Online and the Independent Online.