The launch of Athlete Lab London

The Tin Man team recently led the London launch of Athlete Lab – a revolutionary new cycling concept in the heart of the City.

Guests, from key news, lifestyle and sport media, were pitted against each other – journalist against journalist –  in an exciting cycling challenge designed by Team Sky legend Shane Sutton especially for the event. The slick launch event ran smoothly, ensuring that all guests enjoyed the full Athlete Lab experience, from the cycling challenge to nutritionally balanced canapés (and Kale-aid!)

Tin Man has secured coverage from all corners of the media spectrum including in-depth, positive pieces in The Times, Road Cycling UK, London Evening Standard and Total Women’s Cycling as well as ITV online. With more features and reviews to come in key sport, news and men’s lifestyle titles too, you can bet that you’ll be hearing more about Athlete Lab.

Road Cycling UK

Sunday Telegraph

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