STREET LINK MAKES AN IMPACT ON WORLD HOMELESS DAY – WINNER BEST LOW BUDGET CAMPAIGN PR MOMENTS 2016

Our work with Streetlink – a website, phoneline and app that allows the public to help rough sleepers – was designed to deliver a campaign with heart that would capture people’s attention and ensure cut through for the charity in the lead up to World Homeless Day. It not only got 703 rough sleepers off the streets (26% more than average), delivered 1,851 referrals to the website and has already won an PR industry award for best use of a low budget but also secured high quality coverage across the national media – from The Telegraph to the the Big Issue and London Live to name a few.

We wanted the public to think differently about homeless people and start seeing them as real people. We also needed to bring to life the key benefit of the StreetLink app – that help for the homeless is literally at your FINGERTIPS.

We recruited acclaimed artist and former rough sleeper John Dolan to create a giant piece of art in Shoreditch visualising a colourful street scene. The art was finished off with 2,744 fingerprints from the public, symbolising both the ease of service and the number of rough sleepers in England each year.

This campaign got homelessness on the national news agenda and provided a perfect platform to talk about the mission of StreetLink: 23 pieces of coverage in 3 days including 3 nationals, 1 TV broadcast, an OTS of 9,190,075 and twitter reach of 251,533

100% of those who hadn’t previously heard of StreetLink were now aware of the service. 98% of people who saw the artwork said they would be more inclined to use the service now they knew how easy it is to use. Happy days!

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