Avis I Can’t Believe My Eyes Campaign

Avis EMEA had a low interaction and engagement with high end audiences and needed a campaign that would deliver 2.5m reach across all channels. Enter Tin Man with their I Can’t believe My Eyes – a mass appeal, online photographic competition celebrating the beauty of driving journeys through imagery and film in partnership with premium brands Getty Images, Mercedes and British Airways.
We launched with a dramatic yet beautiful film that brought to life stunning road-trips across EMEA and invited consumers to upload their own imagery which would then become part of our final film. A Getty Images judging panel chose the finalists and a public vote selected the winner who not only won a £5k BA holiday but also saw their image become part of a future Avis advertising campaign.

The result? Over 1000 entries, the Avis Facebook audience tripled in two months, reaching over 3.5million people and 500 new people engaged with the brand. We also placed 62 pieces of coverage across key photography and travel titles and 187 social media mentions from on-brand influencers, including Sunday Times Travel Mag.

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