ART FOR EVERY…BODY

Did you know 1 in 6 Brits have never set foot in an art gallery? Over half of us rate our understanding of art as poor, and 37% of the nation are unable to name any past Turner Prize winners.

To help mend Britain’s disconnect with the art world and promote online art platform Rise Art, we partnered with award-winning body paint artist Sarah Attwell to create five living versions of the world’s most famous artworks. Including Van Gogh’s Sunflowers, Mondrian’s Red, Blue and Yellow Composition, Edvard Munch’s The Scream, Girl with Hair Ribbon by Lichtenstein and Picasso’s Seated Woman.

Our human canvases took a team of five body paint artists over 12 hours to create, with the original artworks cleverly interpreted to remain recognisable while complementing the natural curves of the human body. The application followed weeks of design development to ensure an exact representation of some of the world’s most loved and famed artworks.

We visited a selection of the capital’s art hot spots, before taking a ride on the tube and making our way across Millennium Bridge. What a clever way to show that high quality, contemporary art doesn’t have to be for the elite only. Rise Art – which both sells and rents artworks for all budgets proves that great art is accessible to everybody

The survey of 2,000 British adults also showed 44% believing the art world is elitist and one in ten (13%) admitting they feel galleries are intimidating.

Calamities continued when it came to the classics. Nearly a quarter of Brits (24%) unable to name Van Gogh as the artist who painted Sunflowers, and only a third (34%) able to identify Roy Lichtenstein as the artist who created Whaam! – with 6% mistakenly attributing the artwork to George Michael.

Shocker!

Share This: TwitterFacebook