June 7, 2018

MA-PHOBIA: Inspiring parents and children to love maths and science


This week we launched our first news story of the year for the Institution of Engineering and Technology, by revealing how parents’ ‘subconscious biases’ are deterring their children from enjoying maths and the sciences at school.

The study of parents revealed that nearly half have heard their child openly say ‘they’re rubbish at maths’ and over a quarter of parents agree that their own lack of confidence in STEM (science, technology, maths and science) has affected their children’s proficiency in the area. What’s more, parents admit they find maths and science the most difficult subjects to study at school, compared to English and history.

In light of the engineering skills shortage the UK currently faces (according to EngineeringUK, 203,000 people with engineering skills will be required each year to meet demand through to 2024), our campaign urged parents to reconsider how they approach maths and science around their children. In doing so, we partnered with Mumsnet to host an online discussion featuring Blue Peter’s Konnie Huq to offer helpful advice that parents can use to excite their children into maths and science.

The result?

We secured NINE national pieces of coverage on the first day including pieces in The Evening Standard (print), The Daily Telegraph (print), The Daily Telegraph online, The i, and the Indy Online, as well as broadcast coverage with Sky News Sunrise and Sky Radio!

For more information on the IET, visit engineer-a-better-world.org