THOMAS COOK AIRLINES - FIRST TIME FLYERS

 
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THE HEAD-SCRATCHER

How to get Brits to book more flights with Thomas Cook Airlines in January and February?

 

THE IDEA

Get people to fall back in love with flying by taking them back to their ‘first time’.  Working with TV hypnotist and mind-reader Aaron Calvert we gave frequent flyers the chance to experience the joy of flight for the very first time. See below for our world-first #FirstTimeFlyer video experiment.

 

THE RESULT 

Our creative content campaign was brought to life with the experiment film which really took off and landed some amazing results.

·      50+ pieces of coverage, including 10 UK nationals (print, online, broadcast)

·      We are on 416K views of the film on Thomas Cook’s Facebook page 

·      800K reach of the film across Facebook, with 15K engagements

·      Post campaign analysis currently in field

 

 

FROM THE HEART…

‘I am so pleased with the film, the team and the coverage. It was such a creative idea from Tin Man and the end result was exactly as I hoped it would be… and some!’

Lorna O’Neill, Head of External Comms

Mandy Sharp