THE HEAD SCRATCHER
How to drive awareness and build brand love across the Ferrero portfolio, whilst navigating sensitivities around HSSF products in UK media?
A mix of press office programmes and creative brand campaigns help build brand love and keep the Ferrero brands front of mind at throughout the year.
Thorntons Christmas – Cheeky Elf Academy
To launch Thorntons latest addition to their Christmas product range – The Cheeky Elf, we created the Cheeky Elf Academy for parents, media and influencers to learn how to keep the magic of Christmas alive for their kids. Hosted by celebrity mum Billie Faiers we provided hints and tips for parents and a fun experiential experience for media. We also backed this up with an insight driven news story to ensure mass coverage.
Thorntons – Continental Journeys
To celebrate the classic Thorntons ‘Continental’ box and the brand’s partnership with armed forces charity SSAFA, we created Thorntons ‘Continental Journeys’. A digital campaign which reunited separated loved ones from across the globe. We captured the emotional reunions of three families on film, creating a heart-warming suite of content that was shared over half a million times.
Knowing Brits love a personalised product, we invited influencers and media to be the first to try the exclusive Ferrero Rocher Personalisation Pop Up at flagship stores across the UK. The media went mad for them and shared their gifts all over social media!
Our strategic approach that combined content led campaigns with news, influencers and media relations generated mass media awareness and coverage on a global scale
238 pieces of coverage secured including over 20 nationals
100+ social and influencer posts, with a reach of over 35m
1 in 10 (10%) people saw the campaign coverage
FROM THE HEART
“OMG! This is brilliant”
- Felicity Thistlethwaite, head of lifestyle, TV and showbiz, Daily Express
“Thanks so much for sending this over! Ferrero Rocher is my favourite chocolate by a mile!”
- Leanne Bayley, head of online lifestyle, HELLO!