THRIVA: THE FATBERG

 
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The Head-Scratcher

How could we cut through the post-Christmas health messaging overload  to raise awareness of preventative Healthcare service Thriva?

 

The Idea

We created a gigantic ‘Fatberg’ (made of real fat) representing the nation’s collective weight gain of 131,296 tonnes over the festive period. Accompanied by research highlighting how many Britons are at risk of blood pressure and diabetes problems, the Fatberg surfaced on London’s South Bank on Tuesday 16th January – the week most Brits are likely to abandon their New Year health kick.

 

The Result

This creative stunt and intelligent public information campaign shouted louder than any other New Year health message.

  • Awareness of the Thriva brand rose from 5.65% pre-campaign to 10.60% post campaign

  • Thriva saw a 30% increase in revenue during January (when the campaign ran) versus the biggest previous month 

  • This campaign delivered 168 pieces of coverage including The Sun, London Evening Standard, The I, Daily Express, The Independent and a 6-minute live broadcast on Sky News Sunrise which was repeated all day

  • Shortlisted for two industry awards including the Health & Wellbeing Award at the PRCA National Awards

 

From the Heart…

“The Tin Man team did a stellar job on this campaign. I’m a sucker for hard graft and I thought everything from the planning to execution on the day was flawless. Hopefully this is the start of a long relationship with Tin Man, who we see as important partners in our growth strategy.” 

Hamish Grierson, CEO Thriva

WATCH THE JOURNEY

 

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