NOW TV: THE WALKING DEAD

 
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The head-scratcher

Zombies have literally been done to death. How could we create a quick turnaround, new angle to celebrate the return of the latest series and promote NOW TV as the best place to watch it?

 

THE IDEA

We partnered with apocalypse expert Professor Lewis Dartnell to create the ultimate guide to how to survive a zombie outbreak, including escape routes out of London and Manchester and the top 10 safest places to hide in the UK. We combined this with quirky consumer research to create some real media impact.

 

The result

Our clever and visual news campaign created real cut through.

  • Over 23 pieces of coverage in 2 days, including 7 UK nationals - everything from The Sun to UNILAD plus broadcast coverage including an interview with Eamonn Holmes on talk RADIO

  • Combined media circulation of 62,907,622

 

From the heart…

“Really great job, considering the tight turnaround - I’m really impressed with the coverage and the way you managed to re-cut the story mid-campaign and get extra cut through for it.”

Claire Barson, PR Manager at NOW TV

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Mandy Sharp