WATERAID: BUCKETS OF HOPE

 
Best PR Event: PR Week 2018  Stunt of The Year: PR Moments 2018

WINNER

BEST PR EVENT: PR Week 2018

STUNT OF THE YEAR: PR Moments 2018

 
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The Head-Scratcher

How could we cut through public ennui to raise awareness that 800 children die every day due to a lack of access to clean water, for WaterAid? 

The Idea

We created a graveyard of 800 colourful buckets alongside the River Thames, as a stark memorial to the children’s lives lost to dirty water and poor sanitation every day. Each empty bucket held enough safe drinking water required for one child for a week, with the public encouraged to ‘buy’ a bucket and save a life. 

The Result

Our thought-provoking activation and accompanying media campaign made the public stop in their tracks and created impactful, shareable content that went far and wide. 

  • The campaign helped smashed WaterAid’s fundraising target of £4 million – a significant milestone in the charity’s history

  • 58 pieces of media coverage secured in 3 days, including 8 nationals and a lead feature on Sky News Sunrise

  • Social posts from celebrities such as Hugh Bonneville, Rachel Stevens and Nadiya Hussain

  • Winner of two industry awards including Best PR Event (PR Week Awards, 2018)

From the Heart…

“When we first saw Tin Man’s initial idea, it took our breath away. It was such a simple yet stark way of highlighting the problem. The team were a joy to work with because they understood what impact we were after, listened to and addressed any concerns and ensured a smooth delivery on the day itself.” 

Nicholas Spandagos. Special Projects Manager, WaterAid

 

WATCH

 
Mandy Sharp