WATERAID: BUCKETS OF HOPE
BEST PR EVENT: PR Week 2018
STUNT OF THE YEAR: PR Moments 2018
How could we cut through public ennui to raise awareness that 800 children die every day due to a lack of access to clean water, for WaterAid?
We created a graveyard of 800 colourful buckets alongside the River Thames, as a stark memorial to the children’s lives lost to dirty water and poor sanitation every day. Each empty bucket held enough safe drinking water required for one child for a week, with the public encouraged to ‘buy’ a bucket and save a life.
Our thought-provoking activation and accompanying media campaign made the public stop in their tracks and created impactful, shareable content that went far and wide.
The campaign helped smashed WaterAid’s fundraising target of £4 million – a significant milestone in the charity’s history
58 pieces of media coverage secured in 3 days, including 8 nationals and a lead feature on Sky News Sunrise
Social posts from celebrities such as Hugh Bonneville, Rachel Stevens and Nadiya Hussain
Winner of two industry awards including Best PR Event (PR Week Awards, 2018)
From the Heart…
“When we first saw Tin Man’s initial idea, it took our breath away. It was such a simple yet stark way of highlighting the problem. The team were a joy to work with because they understood what impact we were after, listened to and addressed any concerns and ensured a smooth delivery on the day itself.”
Nicholas Spandagos. Special Projects Manager, WaterAid