RISE ART: GREAT ART FOR EVERY…BODY

 
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The Head-Scratcher

How do we bring affordable art platform Rise Art to a British public disengaged with art?  

 

The Idea

We partnered with an award-winning body paint artist to create five living versions of the world’s most famous artworks on human canvases. Our walking masterpieces visited London’s art hot spots, rode the tube and made their way across Millennium Bridge during the week of the Turner Prize shortlist announcement, illustrating that high quality, contemporary art isn’t just for the elite. 

 

The Result

Our strategic and creative stunt plus accompanying content campaign generated great commercial and media results. 

  •  105% increase in web traffic 

  •  Rise Art’s busiest sales month on record 

  • 63 pieces of coverage in 3 days including 11 nationals

  • 157% increase in awareness of the Rise Art brand

  •  1 in five people saw the coverage

  • 2 x Industry shortlists

 

From the Heart…

‘The campaign captured the heart and minds of media and the public alike to deliver real impact for the business - definitely a campaign worthy of industry recognition’

Awards judges feedback

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Mandy Sharp