THE INSTITUTION OF ENGINEERING & TECHNOLOGY: #ISEEMORE
DIGITAL STRATEGY OF THE YEAR: DRUM MARKETING AWARDS 2018
BEST INFLUENCER MARKETING CAMPAIGN: PR WEEK AWARDS 2018
How best to inspire teens to engage with engineering careers against a backdrop of gender stereotypes?
We showed teens (especially girls) that the brands they love have engineering at their heart – from Shazam to Harry Potter World, Fun Kids Radio, Chessington World of Adventures and Twitter. Our #ISeeMore YouTube film series highlighted the unexpected side of engineering behind the brands they love, while 8-16 year olds were invited to engineer the chocolate bar of the future in an exclusive partnership with Cadbury.
Our digital campaign was recognised by industry leaders for exciting and engaging young people with engineering nationwide.
151% increase in consideration in engineering careers amongst teens
81% of teens believed that engineering appeals to both sexes, compared with 40% pre-campaign
Social reach of 690,000 and 552 pieces of coverage including 33 nationals
5 industry award wins
From the Heart…
“Tin Man’s campaign was intelligent, considered, strategic and delivered fresh and dynamic elements of activity throughout the year.”
Christopher Knibb, Head of Comms, the IET