BARCLAYCARD: A SUMMER OF GOOSEBUMPS
How could we drive engagement with Barclaycard by amplifying the brand's festival partnerships, in a way which remained true to brand values?
Enter a campaign revealing the emotional motivators and science behind ‘goosebump’ moments caused by great live entertainment. Harvard University helped us delve deeply into the phenomenon and even create an equation to predict the likelihood of getting goosebumps during live performances. This was then road-tested using hi-tech monitoring equipment at the Reading & Leeds Festivals.
Our year-long strategic comms platform and ongoing press office work delivered exceptional brand awareness.
1 in 10 saw the Summer of Goosebumps campaign
75% were more inclined to become Barclaycard holders
143 pieces of coverage including 26 nationals
69 influencer and celebrity posts
Reach of over 27million
From the Heart…
“So impressed with Tin Man’s hard work during launch week and the months leading up to it. The coverage was amazing and their continued enthusiasm, flexibility and determination to deliver a great campaign for us was hugely appreciated- especially given the multiple stakeholders and third parties involved!"
Adam Lee, VP Barclaycard Experiential Marketing & Partnerships