BARCLAYCARD: A SUMMER OF GOOSEBUMPS

 
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The Head-Scratcher

How could we drive engagement with Barclaycard by amplifying the brand's festival partnerships, in a way which remained true to brand values? 

The Idea

Enter a campaign revealing the emotional motivators and science behind ‘goosebump’ moments caused by great live entertainment. Harvard University helped us delve deeply into the phenomenon and even create an equation to predict the likelihood of getting goosebumps during live performances. This was then road-tested using hi-tech monitoring equipment at the Reading & Leeds Festivals.

The Result

Our year-long strategic comms platform and ongoing press office work delivered exceptional brand awareness.

  •  1 in 10 saw the Summer of Goosebumps campaign

  • 75% were more inclined to become Barclaycard holders

  • 143 pieces of coverage including 26 nationals

  • 69 influencer and celebrity posts

  • Reach of over 27million 

From the Heart…

“So impressed with Tin Man’s hard work during launch week and the months leading up to it. The coverage was amazing and their continued enthusiasm, flexibility and determination to deliver a great campaign for us was hugely appreciated- especially given the multiple stakeholders and third parties involved!"

 Adam Lee, VP Barclaycard Experiential Marketing & Partnerships

 
Mandy Sharp