FERRERO ADDS TIN MAN AS CONSUMER AGENCY ACROSS BRAND PORTFOLIO TO ROSTER
Things are getting sweeter at Tin Man, as leading confectionary firm, Ferrero UK, has appointed Tin Man to their roster as their consumer comms agency. We’ll be providing strategic and creative counsel across the Ferrero consumer brand portfolio which includes Kinder Surprise, Ferrero Rocher, nutella, tic tac and Thorntons.
We are currently working on multiple UK campaigns encompassing a mix of brand equity, education, new product launches and seasonal retail support.
Charlie Cayton, Director of Communications at Ferrero UK, said, “This is an exciting time for Ferrero as the third largest confectionary company in the world and one of the fastest-growing food brands in the UK. We were looking to add to our roster of agencies with a new agency that is able to deliver strong strategic consumer comms campaigns at a pace that matches our ambitions.”
Tin Man Founder, Mandy Sharp, added, “We’re thrilled to be working with such established and well recognised brands that are universally loved. This means we can single-mindedly focus on building deeper emotional engagement and understanding with consumers, particularly the core parent target audience.”