TIN MAN CHOSEN AS THE PAWFECT PARTNER FOR ROYAL CANIN PET FOOD

Royal Canin, a division of Mars Petcare, has appointed Tin Man following a competitive pitch process as its agency covering PR, social and retail marketing.

The 50 year old specialist nutrition pet food brand is looking to Tin Man’s strength of emotionally connecting audiences to help bring to life the company’s scientific credentials. 

The trio of briefs mark Tin Man’s first tranche of work with the multinational manufacturer - and one of the largest food companies in the world.

Later this year Tin Man will launch a creative brand campaign, which is rooted in consumer insight and will be activated across the earned media spectrum. The agency will also assess and inform on the retail marketing strategy for the brand.

Sharna Smith, comms manager, Royal Canin Europe, said: “From the outset of the process, the team at Tin Man understood us, our brief and the Royal Canin brand. Their creative vision stopped us in our tracks, bringing to life our unrivalled knowledge about tailored nutrition for pets in an emotionally engaging way.” 

Elly Kestenbaum, partner at Tin Man, added: “When we saw this brief, we knew we were the right agency for the job. Royal Canin is a fantastic brand with an unrivalled heritage in scientifically backed nutrition. Our integrated ‘Comms with Heart’ approach will allow us to support the business on its mission and bring to life its leadership credentials in a warm, emotionally engaging way.”