WE RECREATED AVON GORGE AND ITS ICONIC CLIFTON SUSPENSION BRIDGE...OUT OF DELICIOUS, LOCALLY GROWN PRODUCE

What’s better than looking at a beautiful view? Looking at a beautiful view made entirely out of fresh, organic, locally grown produce!

Imagine iconic UK landmarks such as Avon Gorge and the Clifton Suspension Bridge, Ribblehead Viaduct, the Giant’s Causeway and Stonehenge. Now imagine them as paintings created from towering blocks of cheddar cheese, vibrant broccoli, succulent blueberries creamy yoghurts and much, much more.

We created these mouthwatering artworks to celebrate Yeo Valley’s eccentric brand personality and help the brand connect emotionally to its target audience who prioritise taste and food provenance. And what better way to mark the end of the harvest season and the beautiful food produced on UK soil?

Our video content and campaign imagery showed just how food artist Nathan Wyburn recreated some of the UK’s best loved views from 67kgs of Yeo Valley dairy produce, fruit and vegetables over 48 hours. Meanwhile, to give the content even more context and drive conversation, we commissioned media research which revealed that 41% of people enjoy their food more when they know where it has come from, but only 1 in 4 can name the source of their everyday produce.

And we made sure nothing went to waste: ingredients were donated to food charity City Harvest, helping to deliver 143 meals to families in need across the country.