TIN MAN HELPS PLENTY OF FISH LAUNCH INDUSTRY-FIRST FACE FILTER BAN
Flirty filters fail to take anyone’s fancy - and that's why we recently helped dating app Plenty of Fish pull off an industry-first ban on face-filtered photos in the UK.
The ban follows Plenty of Fish’s new report on dating behaviours – Pressure Points – finding that 84% of US singles want more authenticity in dating. The report exposes what daters really think of filtered faces and the pressure singles feel to impress. To support their users’ ongoing quest for the real deal, heavily filtered photos will be vetted and removed from the Plenty of Fish platform from now on.
Generating widespread media coverage, the aim of Tin Man's campaign was to spread the word that Plenty of Fish is the online platform for unfiltered authentic dating, where real singles can find real relationships.
Paired with our ongoing press office which seizes newsjacking opportunities and cultural trends to cut-through the noise and incite conversation, this campaign paves the way for authentic dating with Plenty of Fish front and centre.
Looks like it’s time to ditch those flower crowns and show the world what you’re really made of…