We’re flying high today with the launch of our creative campaign and world-first experiment for Thomas Cook Airlines, to help passengers rediscover the magic of air travel.


Determined to help frequent flyers reconnect with the thrill of taking to the skies we enlisted the help of TV hypnotist Aaron Calvert who hypnotised five regular air passengers into believing that they’re embarking on their first ever flight. The hypnosis challenge comes after our research revealed over a third of Brits (35%) have fallen out of love with flying completely, even though over one in five (28%) say their first flight is one of their top 10 life experiences.


The participants spent eight hours under hypnosis and experienced every element of air travel as a first-time flyer. Each one was filmed as they waited expectantly in the departure lounge, watching the planes take off, before excitedly boarding a flight to Tunisia. The experiment boasted some pretty incredible reactions from all involved. But don’t just take our word for it, you can watch the full video here:

Mandy Sharp