TIN MAN SCOOPS BEST PR EVENT AT PR WEEK AWARDS
We’re proudly polishing our latest award, having taken home Best PR Event for our Buckets of Hope campaign with WaterAid at the PR Week Awards last night.
Our creative activation unveiled a memorial of 800 buckets alongside the River Thames as a stark reminder of the 800 children’s lives needlessly lost each day due to dirty water and poor sanitation.
Each of the 800 buckets were available to buy for £12 (match-funded by the UK government) and represented the same amount needed to provide clean water for one child. By ‘purchasing’ the buckets, members of the public were eliminating child deaths in a very clear and literal way.
The judges applauded our strategic creativity and great results for WaterAid and our campaign helped smashed the charity’s fundraising target of £4 million, with one in five people in the UK seeing the media coverage.